We set out to develop an umbrella brand to:
Establish a common, powerful visual presence
Pool energies, exploit synergy potential and facilitate transfer of a common image.
Albanian Alps is a symbiosis of the Northern Albania, of spontaneity and reliability, and of nature and civilisation. Visual communication is what turns the common strategy into an experience for the senses, creating a marker that allows the many stakeholders to appear as one. Design is particularly important in regional branding projects. Building strong regional brands focused interaction of design and communication is what gives a brand a clear, unmistakable profile. The main users were the main municipalities of the Northern Albania. The number and diversity of stakeholders made this a great challenge. An attractive look reaches people’s hearts – in the market and in the region.